Jaipur, India – 12 April 2024 – Globally renowned for its outdoor apparel and gear, Columbia Sportswear proudly announces the grand opening of its latest outlet in Jaipur, Rajasthan, situated at Horizon Tower, Indranagar, Basant Vihar. This new store, located in the heart of the vibrant Pink City, marks another significant milestone in Columbia’s dedication to providing high-quality outdoor gear and apparel to adventure enthusiasts across India.
Since its establishment in 1938 in Portland, Oregon, the brand has embodied the spirit of adventure and exploration. From overcoming the challenges of the Pacific Northwest climate to pioneering innovative technologies, Columbia has consistently set the standard for excellence in outdoor gear.
Like all Columbia stores, the Jaipur outlet offers a meticulously curated selection of cutting-edge apparel and gear designed to enhance every outdoor experience. From the patented Omni-Heat thermal reflective lining to the Omni-Tech waterproof and breathable fabric, each product reflects the brand’s commitment to performance, comfort, and durability.
Ankur Bhatia, CEO of Columbia Sportswear, expressed his enthusiasm for the brand’s expansion into Jaipur and its broader vision for outdoor adventure in India. “With our presence in Jaipur, we’re taking a significant step toward realising our vision of making outdoor adventure accessible to everyone. Our goal extends beyond merely opening stores; we’re dedicated to fostering trekking and hiking culture in India. By promoting trekking and hiking culture, we aim to encourage more people to explore the beauty of our country and make outdoor adventure a part of their lifestyle.“
The brand’s expansion strategy is both ambitious and purposeful, with plans to establish 50 stores nationwide by the following year. Their aim is to ensure that individuals from all corners of the country have access to high-quality outdoor gear and apparel. Moreover, Columbia is committed to identifying and tapping into the potential of cities and communities with burgeoning outdoor scenes, nurturing a culture of adventure and exploration.
The launch of the Jaipur outlet not only brings world-class outdoor gear to the Pink City but also signifies their commitment to empowering enthusiasts to embrace the thrill of the great outdoors. Whether scaling mountain peaks or strolling through urban jungles, Columbia equips adventurers with the gear they need to thrive in any environment.
Adventure seekers are invited to visit the Columbia Sportswear outlet in Jaipur and embark on their next outdoor journey with boldness and flair.
About Columbia Sportswear:
Columbia Sportswear is not just about clothing; it is a symbol of adventure and exploration. Established in 1938 in Portland, Oregon, Columbia began with a mission to tackle the challenges of the Pacific Northwest climate. Today, it stands as a global powerhouse in outdoor apparel and gear, renowned for its innovative technologies and uncompromising quality. Columbia Sportswear is not an ordinary brand- it is an embodiment of the adventurous spirit. From the inception of groundbreaking advancements to its ongoing commitment to outfitting adventurers of all kinds, Columbia has continually raised the bar in the outdoor industry. Whether one is scaling mountain peaks or strolling through urban jungles, Columbia equips patrons with the gear one needs to thrive in any environment. With Columbia Sportswear, every adventure becomes an opportunity to discover, conquer and embrace the thrill of the great outdoors.
