New Delhi, India’s tea culture is gaining momentum around the world, with more people embracing the traditional practice of brewing and enjoying tea. The unique flavours and high demands for Indian teas are driving the growth of the industry and cafe culture, making it a significant player in the global tea market. As growing consumers become more taste-conscious and seek out premium quality teas, India’s diverse tea offerings are becoming increasingly popular.
To cater to global demands, Chai Garam Cafe is expanding its reach internationally, showcasing the rich variety of Indian teas to a wider audience. With a focus on authenticity and quality, Chai Garam Cafe aims to educate and delight tea enthusiasts worldwide.
Chai Garam Cafe has pioneered the tea culture in the organized tea café segment in India, offering a unique experience with a wide variety of traditional and innovative tea blends. With its expansion to the UAE market, Chai Garam Cafe aims to bring the same authentic tea experience to a new audience of tea enthusiasts in UAE.
Chai Garam Cafe now offers its signature chai blends and delicious snacks in multiple locations across the UAE, catering to a diverse clientele seeking a cosy and welcoming atmosphere to enjoy their favourite beverages. The cafe’s expansion into the UAE market has been met with great enthusiasm from locals and tourists alike, solidifying its reputation as a go-to destination for quality chai and excellent service.
Speaking on expansion, Bhirgu Dutt, founder & director of Chai Garam Café said, “We are thrilled to see the positive response to our cafe in the UAE and are excited to continue growing and serving more customers in the region. Our goal is to create a warm and inviting space where people can relax and enjoy our delicious chai blends, and we are currently offering Franchise partner facilities to entrepreneurs who share our passion for providing exceptional customer experiences.”
Chai Garam Café provides complete handholding to our franchisees including assistance in real estate, set up, operations, HR, Training, Supply Chain, marketing, legal and sales support throughout their journey.
Dutt further adds, “Chai Garam model is designed to be a platform for entrepreneurship. At Chai Garam, we seek to partner with motivated individuals and act as enablers for entrepreneurs to achieve financial independence. With 15 years’ experience, we enable the franchisee to cut the learning curve and leverage our experience to get things right the first time. As a Franchisor, we provide an end-to-end handholding and support to our franchisees.”
Chai Garam Café’s journey is a story of innovation ahead of its time. Founded in 2008, the brand paved the way for organized tea cafés in India. Today, it boasts a robust presence with over 300 outlets spanning 80+ cities, both domestically and internationally. As the harbinger of the ‘Chai’ culture, Chai Garam Café played a pivotal role in popularising the concept of tea cafés. Proposing an expansive array of hot and cold beverages and flavorful snacks, the heart of Chai Garam Café lies in its exhibition of over 30 meticulously formulated and created tea blends. These blends, created using the finest tea leaves and unique proprietary spices, epitomise the brand’s dedication to flavour innovation and authenticity.
